There’s just one thing that will hold back an internet user surfing online: a lack of time! So it’s in your best interests to capture the user’s attention as fast as possible and to draw it to your product/service. Videos are instantly eye-catching because of the movement they generate. But you also need to keep the viewer’s focus. A video montage with a coherent structure will set out your product’s qualities and captivate your viewer thanks to a logical and well-structured flow. This way, you can present the viewer with all the information about your product/service concisely.