Among our services most in demand by our e-commerce customers is our ghost-mannequin expertise. And it\u2019s for good reason if most online-shopping websites present their garments this way. What is a ghost-mannequin packshot and what accounts for its success in product catalogues?<\/p>\n\n\n\n
The \u201cghost mannequin\u201d, also known as the \u201cinvisible mannequin\u201d or \u201cneck joint\u201d effect, is a type of retouching that eliminates the clothes hanger or mannequin supporting an object while recreating the material blotted out by the support.<\/p>\n\n\n\n
For example, in the case of a shirt that is photographed held up by a hanger, the ghost-mannequin effect consists in deleting the hanger from the image and recreating the material hidden by the hanger, thanks to a second image which exposes this hidden area.<\/p>\n\n\n\n
The ghost mannequin is a form of retouching that allows volume to be given to those items better shown off this way. But that\u2019s not all: the technique also enables cybernauts to visualise the item better by revealing its inner surface. On such a competitive market, this is precisely the type of detail that can really make one e-commerce catalogue stand out from another.<\/p>\n\n\n\n
Not only this: the ghost mannequin can also be viewed as an economical solution for sellers wishing to free themselves from the image copyrights of live models.<\/p>\n\n\n\n
An attractive alternative to clipping flat-lay photographs of garments, today the ghost mannequin is the leading choice of most major e-commerce pr\u00eat-\u00e0-porter brands.<\/p>\n\n\n\n