{"id":3107,"date":"2021-11-04T08:17:54","date_gmt":"2021-11-04T08:17:54","guid":{"rendered":"https:\/\/simatai.fr\/?p=3107"},"modified":"2026-09-21T08:53:51","modified_gmt":"2026-09-21T08:53:51","slug":"how-to-take-winning-photos-for-e-commerce","status":"publish","type":"post","link":"https:\/\/simatai.fr\/en\/blog\/how-to-take-winning-photos-for-e-commerce\/","title":{"rendered":"How to take winning photos for e-commerce"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">The secret to attractive photos\u2026<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019re going to let you into a secret: to end up with&nbsp;<strong>gorgeous quality photos<\/strong>&nbsp;that help an e-commerce to sell, there\u2019s no need to use a super-powerful camera.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No, the secret lies in the&nbsp;<strong>lighting<\/strong>!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Before all else, we advise you against combining several sources of light as this can&nbsp;<strong>alter the colour of your products<\/strong>. Therefore, choose between natural lighting or else an artificial lighting system, but never use both at once.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our tip is for you to use&nbsp;<strong>natural light in the morning or at sunset<\/strong>, positioning your camera near a window. The main advantage of natural light is that it is gentle and its rays are diffused in all directions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is highly advisable to shoot the product against a\u00a0<strong>white background<\/strong>. This, without a doubt, is the way to obtain the\u00a0<strong>purest results<\/strong>\u00a0as white reflects light better than any other colour. Also,\u00a0<strong>a white background facilitates clipping\u00a0<\/strong>and\u00a0<a href=\"https:\/\/simatai.fr\/en\/blog\/why-clipped-product-photos-on-a-white-background-work-better-in-e-commerce\/\">avoids distracting the cybernaut<\/a>\u00a0with busy motifs. With a bit of luck, you won\u2019t even have to\u00a0<a href=\"http:\/\/www.simatai.fr\/detourage\/\">clip<\/a>\u00a0your photos \u2013 they\u2019ll be ready \u201cclipped\u201d in a manner of speaking!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Don\u2019t let colour lead the cybernaut astray<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">So now you know: when lighting is not controlled, it can completely&nbsp;<strong>alter your product\u2019s colour<\/strong>. And there\u2019s nothing worse than having future ex-customers purchase products on your website before realising that they don\u2019t match up exactly to what they expected.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So yes \u2013 put effort into your visuals and the\u00a0<a href=\"https:\/\/simatai.fr\/en\/retouch-photo\/clipping\/\">clipping<\/a>\u00a0of your products, but above all, make sure that images are\u00a0<strong>faithful to reality<\/strong>\u00a0by controlling the lighting. Otherwise, you run the risk of a surging\u00a0<strong>return rate<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A tripod is also a must if you want to have&nbsp;<strong>consistent photos&nbsp;<\/strong>taken at the same height and from the same angle. This is crucial for products from the same sales category, for example.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But that\u2019s not all: after the shooting, you\u2019ll still need to select the right colorimetric profile (sRGB, CMJN or Adobe RVB) \u2013 otherwise, the colour of your product risks being altered, depending on the cybernaut\u2019s screen. In general, the&nbsp;<strong>sRGB profile<\/strong>&nbsp;is the one best suited to the Web and all screen types.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Has your shooting flopped? Do the\u00a0<a href=\"https:\/\/simatai.fr\/en\/retouch-photo\/colourisation\/\">colours<\/a>\u00a0not reflect reality? You probably need a bit of expert retouching or\u00a0<a href=\"https:\/\/simatai.fr\/en\/retouch-photo\/clipping\/\">clipping<\/a>. No cause for concern! Simata\u00ef is there to\u00a0<a href=\"https:\/\/simatai.fr\/en\/retouch-photo\/retouching\/\">correct your photos<\/a>\u00a0in\u00a0<a href=\"https:\/\/simatai.fr\/en\/blog\/how-to-optimise-and-retouch-your-e-commerce-product-catalogue-for-black-friday\/\">post-production<\/a>. When you hand your product photos over to our clipping or retouching experts, you ensure that your images become genuine selling points that will help you sell more and better.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Get your online images clipped by&nbsp;experts and sell directly:<\/strong><br><a href=\"http:\/\/simatai-online.com\/\">Simata\u00ef&nbsp;Online<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>More than 300 images per month? Contact us for customised service adapted to your needs:<\/strong><br><a href=\"https:\/\/simatai.fr\/en\/contact\/\">Simata\u00ef\u00a0Factory<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The secret to attractive photos\u2026 We\u2019re going to let you into a secret: to end up with&nbsp;gorgeous quality photos&nbsp;that help an e-commerce to sell, there\u2019s no need to use a super-powerful camera. No, the secret lies in the&nbsp;lighting! Before all else, we advise you against combining several sources of light as this can&nbsp;alter the colour [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":5413,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":[],"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[24],"tags":[],"class_list":["post-3107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-en_blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to take winning photos for e-commerce - Simatai<\/title>\n<meta name=\"description\" content=\"We\u2019re going to let you into a secret: to end up with gorgeous quality photos that help an e-commerce to sell, there\u2019s no need to use a super-powerful camera.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/simatai.fr\/en\/?p=3107\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to take winning photos for e-commerce - 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